Here are five ways to do this!
76% of customers don’t return after a bad experience, so one of the most effective ways to get repeat bookings for your cleaning business is to provide a memorable customer experience (memorable in a good way, of course!).
Ways to improve customer service in your cleaning business include:
70% of customers want to book online. By making it easy for customers to book your cleaning services online using their preferred booking method, you can help secure more repeat business.
Various cleaning service software options are available that make integrating online booking options into your business easy. All you need to do is choose the right software for your needs, list your services, add a “Book Now” button on your website, and watch as customers book their own appointments.
A well-timed email can be an effective way of getting customers to book again. The trick is to stay on top of clients’ minds (and inboxes) without overloading them, so ask yourself if the email is valuable and when I last contacted them before sending it.
High-value emails/messages to send customers include
Loyalty programs are an effective way of guaranteeing repeat bookings for your cleaning business because it literally pays to stay!
Loyalty incentives to consider include the following:
To go alongside your new loyalty program, consider launching a referral program to incentivize existing clients to bring in new leads for your cleaning business.
Another great way to guarantee repeat customers is to sell your cleaning services in packages.
Packages give you the benefit of increased revenue upfront and the guarantee of future bookings. Selling your cleaning services in packages is also a great way to offer customers better value on repeat bookings, as you can set up discounted offers, e.g., book five appointments and save 20%.
Finally, if you want your customers to book with you again, it’s essential to make them feel valued. After the appointment, a simple thank you email or text is a great way to show them you appreciate their business. It also gives them an opportunity to provide feedback that can help you improve their next service. You might also want to include photos of the rooms, particularly if you’re cleaning for a landlord or the person is out of town.
While there’s no surefire way to guarantee repeat bookings, cleaning businesses can take plenty of steps to increase customer loyalty and encourage repeat business.
If you focus on making the customer feel valued by offering excellent customer service and rewarding them for their business through loyalty programs, special offers, and personalized messages, you’ll be well on your way to generating a list of loyal regulars!
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