Reshaping the software landscape for modern home health & wellness businesses

Dashboard mockup
The healthcare industry is undergoing a rapid transformation. Patient and employee demands are changing, but the systems and tools that support this niche aren't. Until now.

MarketBox's smart scheduling tools provide a much-needed upgrade for health and wellness companies providing in-home, virtual, and clinic-based care. The tools modernize operations and enable businesses to provide better client and employee experiences without compromising on functionality.

The company's innovative approach is driven by a deep understanding of the struggles businesses with mobile workforces face on a daily basis. After all, they're the same problems MarketBox Founder and CEO Diana Goodwin faced while growing her first business, AquaMobile, now an international provider of at-home swim lessons across North America and Australia.

Struggling to find a system that could handle the complex reality of scheduling appointments and providers in hundreds of locations, she built a solution for herself. It was only when other businesses started reaching out for help building their system that she realized how many companies were being held back by outdated technology.

MarketBox was born, and the rest is (rewriting) history.

Our core values


We make it easy to earn (and maintain) customers trust and build connections through seamless communication and straightforward customer interactions.
Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop.


We're working with businesses to democratize the health and wellness industries by making at-home care more accessible through streamlined scheduling and provider resource optimization.
An all-in-one customer service platform that helps you balance everything your customers need to be happy.


We help businesses do right by the environment and their team by intelligently scheduling appointments around locations to significantly reduce travel time and the associated emissions.
Measure what matters with Untitled’s easy-to-use reports. You can filter, export, and drilldown on the data in a couple clicks.

Meet the leadership team

Diana Goodwin
Founder & CEO
Pankaj Jawale
Head of Engineering
Kathleen Wong
Head of Marketing
Boris Sandford
Head of Product

A bold vision for the future of tech

The MarketBox Team aims to grow service businesses through accessible technology

We're Ready to Help You Grow

MarketBox was founded out of a desire and passion to help business owners with mobile workforces profitably grow and scale their businesses, seamlessly and effortlessly. MarketBox Founder & CEO, Diana Goodwin, knows the struggles all too well, from her experience growing and automating her previous business, AquaMobile, an international business that provides at-home swim lessons.

Diana Goodwin, CEO of MarketBox, an online service marketplace platform

While building AquaMobile, she spent months looking for a system that would allow her to build and grow her business. Nothing seemed to fit - everything was built for traditional bricks & mortar businesses or the systems were missing key features necessary to scale.  

When other businesses started approaching her for help building their system, she realized that many businesses were struggling with the same problems she faced when growing AquaMobile - to manage and grow their business in a time efficient and scalable way.

She also talked to many budding entrepreneurs with amazing business ideas that haven't been able to launch due to technology and cost barriers. With the MarketBox software, these businesses would finally get a chance to shine.

To build MarketBox's software, Diana teamed up with Blair Taylor, who leads MarketBox's talented technology team. Both Diana and Blair are seasoned entrepreneurs. They've built their learnings into MarketBox, with the goal of enabling businesses with remote workers to grow using automation. MarketBox is much more than a sales and scheduling software - we constantly leverage data to improve our system so that we can be your partner in growth and help take your business to new heights. You focus on what you're passionate about - and MarketBox will take care of the rest.