6 Ways to Increase Sales for Your Cleaning Business

If you’re looking to get your new cleaning business started or want to grow your client base and start hiring new employees, this guide will help you increase your sales and grow your cleaning company. 

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How to increase sales for your cleaning business 

#1. Enhance the visibility of your cleaning business 

The best way to increase sales for your cleaning business is to increase brand awareness amongst your target audience. 

If you’re trying to attract net new clients to your cleaning business, SEO optimizing your website is a free way to advertise your business. We cover 8 ways to increase organic website traffic in our blog post here, but in short, you want to focus on 

• Adding targeted keywords across your website (including in meta titles, meta descriptions, and on-page) 
• Creating pages for your services that go into more detail on what’s offered (and to give you more space to add keywords that will help you rank in search results)
• Increasing website loading speed by reducing the size of images and videos, potentially switching website servers, and switching to lazy-load, so graphics load as the person scrolls rather than all upfront
• Improving website navigation so it’s easier for clients to find what they’re looking for (usually your hours, contact information, pricing, and booking method)

In addition to improving your website, look at optimizing your Google Business Profile to improve your local search ranking and spend time growing your social media presence if you’re clients are active on those platforms. 

Related: 10 Ways to Optimize Your Google Business Profile to Attract More Customers and Rank Higher in SERPS

Another marketing idea that works particularly well for cleaning companies is posting in local Facebook groups. It’s likely that your town/city or neighborhoods have dedicated community groups; join as many as you can and start promoting your cleaning services there. 

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‍Tip: Create a welcome offer for new customers and make it exclusive to each marketing method so you can track where people find your business. 

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#2. Offer a range of high-quality, in-demand services 

To increase sales for your cleaning business, you need to offer the types of services clients want. Do your research into competitors and poll your existing clients to find out what services you should be offering and decide if it’s feasible to do so at this stage. 

Some cleaning companies have a strict no laundry policy or won’t touch move-in/out cleans. If you’re happy to take on these jobs, it could be an effective way to differentiate yourself from the competition and attract more clients. 

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#3. Evaluate your cleaning company’s pricing structure 

One factor that might stop you from increasing cleaning business sales is your prices. If you’re charging significantly more than competitors, attracting (and retaining) clients will be harder. (On the flip side, charging too low means you undersell your services and could attract clients who don’t value your services.)

Don’t forget to incorporate the cost of materials and wear and tear on equipment into your prices too. 

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#4. Introduce online booking & payment options 

More than 70% of customers want to book online, and 83% prefer online payments, so if you want to increase sales, accommodating these preferences is the way to go. Introducing online booking options for your cleaning business will help you capture more sales and simultaneously reduce the scheduling headaches that accompany organizing in-home appointments. 

Look for appointment scheduling software like MarketBox that is specifically designed for businesses offering in-home and mobile services so it has the scheduling capabilities to handle mobile appointments. 

In addition to offering a more convenient way to schedule cleaning services, consider adding a package option. Packages make it easier for clients to book recurring appointments and are a great way to offer discounts to encourage customer loyalty. 

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#5. Build strong relationships with clients 

Another way to increase sales for your cleaning company is to build strong client relationships. Building connections with your client base will reduce turnover and encourage repeat business and word-of-mouth referrals. 

It’s also important to request client feedback and make it easy for them to contact you with questions and/or concerns so you can address them before they become major issues. 

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#6. Launch a referral program

The last tip for increasing sales in your cleaning business is to launch a referral program. 

People are 90% more likely to trust and book with a company that a friend or family member recommends. Launching a referral program encourages this kind of recommendation by incentivizing existing customers to spread the word through discounts on future services. You can use referral marketing tools to quickly launch your new referral program, or if you don’t want to run another tool, you could create personalized promo codes for customers to share with friends. 

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Final thoughts 

Increasing sales for your cleaning business is a mixture of marketing efforts, customer service, and pricing. If you can continuously improve all three areas, you’ll be well on your way to growing your business. 

Book an introductory call with one of our experts to learn how MarketBox can handle your cleaning business’s bookings, scheduling, and payments. 

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