If you’ve just started your mobile vet clinic and looking to attract clients, or you’re diversifying your brick-and-mortar practice and want to increase mobile appointment bookings, this guide will help you increase sales and grow your business.
The best way to increase sales for your mobile vet clinic is to increase your business’s visibility amongst your target audience. If you run a traditional clinic and are branching out into mobile appointments, an email blast to your clients and a poster in the waiting room are effective ways to increase bookings for your mobile audience.
If you’re trying to attract net new clients to your veterinary practice, SEO optimizing your website is a free way to advertise your business. An SEO-optimized website ranks higher in searches such as “mobile vet appointments near me.” We cover 8 ways to increase organic website traffic in our blog post here, but in short, you want to focus on
In addition to improving your website, look at optimizing your Google Business Profile to improve your local search ranking and spend time growing your social media presence if you’re clients are active on those platforms.
Don’t forget the physical marketing tactics too. Inquire about advertising your mobile vet clinic in local pet groomers, on notice boards at dog parks, or consider partnering with local pet stores to run joint offers.
If you want to increase sales for your mobile vet clinic, you need to offer the services clients want in-home. Do your research into competitors and poll your existing clients to find out what services you should be offering and decide if it’s feasible to do so at this stage.
One factor that might be stopping you from increasing sales in your mobile veterinary practice is your prices. If you’re charging significantly more than competitors for mobile appointments, or your in-clinic options are considerably cheaper, it will be harder to attract (and retain) clients.
It’s fine to charge a small additional fee to cover travel costs, but the pricing for your mobile appointments should be on par with other vets in the area if you don’t want to risk losing clients to a competitor.
More than 70% of customers want to book online, and 83% prefer online payments, so if you want to increase sales, accommodating these preferences is the way to go. Introducing online booking options for your mobile vet clinic will help you capture more sales and simultaneously reduce the scheduling headaches that accompany organizing mobile appointments.
Look for appointment scheduling software like MarketBox that is specifically designed for businesses offering in-home and mobile services so it has the scheduling capabilities to handle mobile appointments.
In addition to offering a more convenient way to schedule vet appointments, consider adding a package option for recurring services like vaccinations or deworming. Packages make it easier for clients to book recurring appointments and are a great way to offer discounts to encourage customer loyalty.
Another way to increase sales in your mobile veterinary practice is to build strong client relationships. Building connections with your client base will reduce turnover and encourage repeat business and word-of-mouth referrals.
Take a personalized approach to client communications by adding the client’s name or addressing the email to their pet for a humorous approach to customer service. It’s also important to request client feedback and make it easy for them to contact you with questions and/or concerns so you can address them before they become a major issue.
The last tip for increasing sales in your mobile veterinary practice is to launch a referral program.
People are 90% more likely to trust and book with a company that a friend or family member recommends. Launching a referral program encourages this kind of recommendation by incentivizing existing customers to spread the word through discounts on future services. You can use referral marketing tools to quickly launch your new referral program, or if you don’t want to run another tool, you could create personalized promo codes for customers to share with friends.
Increasing sales for your mobile vet clinic is a mixture of marketing efforts, customer service, and pricing. If you can continuously improve all three areas, you’ll be well on your way to growing your business.
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