Guest Checkout Feature: How flexible booking options help increase sales

What is MarketBox? 

MarketBox is the first appointment-scheduling software designed for businesses offering in-home and mobile services. Every feature on the MarketBox platform is designed to give businesses, their employees, and their customers more control over how, where, and when they offer/receive services. The intuitive platform makes it easy for companies to manage provider logistics and enable their clients to self-book and pay for appointments online.

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How does the guest checkout feature work? 

The guest checkout feature gives clients the option to complete their booking without signing into or creating an account with a business. This helps to capture sales from people who 

1. Don’t want to give up too much of their information
2. Have forgotten their password 
3. Don’t have the time to create an account 

Businesses using MarketBox to handle their online booking have three checkout options. 

1. Only accounts — meaning everyone must create an account to complete their booking 
2. Only guests — clients don’t have the option to create an account (not recommended if you offer packages) 
3. Both accounts and guest options — clients can choose whether to create an account. 

If option three is selected, any client checking out as a guest is given the option to create an account after their booking is confirmed. This enables clients to manage their appointments online, allows businesses to personalize the customer experience, and facilitates long-term customer engagement. 

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Guest checkout benefits 

More than 43% of consumers prefer to use a guest checkout — and a high percentage of those people will still use it even if they have an existing account with a business. 

Why? 

Well, the fact that more than two-thirds of consumers expect checkout to be four minutes or less might have something to do with it.

Guest checkouts 

• Provide a convenient way to confirm an appointment without worrying about remembering login information or creating an account. 
• Increase conversions by lowering the barrier to entry. They also help you capture sales from clients who are hesitant about sharing their personal data. 
• Improve the user experience by providing a frictionless checkout experience.
• Help attract new customers and capture contact information that can be used for email marketing.

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To learn about all the ways MarketBox can help you capture more sales, book a personalized platform walkthrough with one of our experts.