If you’ve just started your pest control business and are looking to attract clients or are ready to expand, this guide will help you increase sales and grow your business.
The most effective way to increase sales for your pest control company is to increase brand awareness amongst your target audience. Unless you’re a large business operating across multiple towns/cities, you should focus on improving your business’s visibility locally.
If you’re trying to attract net new clients to your pest control business, SEO optimizing your website is a free way to advertise your business. An SEO-optimized website ranks higher in searches such as “pest control services near me.” We cover 8 ways to increase organic website traffic in our blog post here, but in short, you want to focus on
In addition to improving your website, look at optimizing your Google Business Profile to improve your local search ranking and spend time growing your social media presence if you’re clients are active on those platforms.
Don’t forget the physical marketing tactics too. If you have the budget, flyering neighborhoods or paying for advertising on local billboards or in DIY stores can be effective ways to increase brand awareness too.
If you want to increase sales for your pest control company, you need to offer the services clients are looking for. Do your research into competitors and poll your existing clients to find out what services you should be offering and decide if it’s feasible to do so at this stage.
Don’t forget that with pest control, timing is everything, so consider your staffing levels when choosing what services to offer. If a client has a rat problem, they won’t want to wait three weeks for an appointment because you’ve overstretched your staff with other services!
One factor that might be stopping you from increasing sales in your pest control business is your prices. If you’re charging significantly more than competitors, it will be harder to attract (and retain) clients, especially in the beginning when you don’t have reviews to justify them.
It’s fine to charge a small additional fee to cover travel costs or emergency callouts, but the pricing for your pest control services should be on par with others in the area if you don’t want to risk losing clients to a competitor.
More than 70% of customers want to book online, and 83% prefer online payments, so if you want to increase sales, accommodating these preferences is the way to go. Introducing online booking options for your pest control will help you capture more sales and simultaneously reduce the scheduling headaches that accompany organizing mobile appointments. Not to mention, it will make it easier for customers to schedule appointments outside of business hours if they suddenly discover a pest issue.
Look for appointment scheduling software like MarketBox that is specifically designed for businesses offering in-home and mobile services so it has the scheduling capabilities to handle mobile appointments.
In addition to offering a more convenient way to schedule pest control services, consider adding a package option for services that require multiple treatments to remove. Packages make it easier for clients to book recurring appointments and are a great way to offer discounts to encourage customer loyalty.
Another way to increase sales in your pest control business is to build strong client relationships. Building connections with your client base will reduce turnover and encourage repeat business and word-of-mouth referrals.
Take a personalized approach to client communications, request client feedback, and make it easy for them to contact you with questions and/or concerns so you can address them before they become a major issue.
The last tip for increasing sales in your pest control company is to launch a referral program.
People are 90% more likely to trust and book with a company that a friend or family member recommends. Launching a referral program encourages this kind of recommendation by incentivizing existing customers to spread the word through discounts on future services. You can use referral marketing tools to quickly launch your new referral program, or if you don’t want to run another tool, you could create personalized promo codes for customers to share with friends.
Increasing sales for your pest control business is a mixture of marketing efforts, customer service, and pricing. If you can continuously improve all three areas, you’ll be well on your way to growing your business.
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