Acquiring a new client can cost five times more than retaining an existing one, so it’s vital that home laundry businesses find ways to increase customer loyalty.
Here are five ways to do this!
76% of customers don’t return after a bad experience, so one of the most effective ways to get repeat bookings for your laundry business is to provide a memorable customer experience (memorable in a good way, of course!).
Ways to improve customer service in your mobile laundry business include:
Related: How to improve customer service for small businesses
70% of customers want to book online. By making it easy for customers to book your laundry services online using their preferred booking method, you can help secure more repeat business.
Various laundry service software options are available that make integrating online booking options into your business easy. All you need to do is choose the right software for your needs, list your services, add a “Book Now” button on your website, and watch as customers book their own services.
A well-timed email can be an effective way of getting customers to book again. The trick is to stay on top of clients’ minds (and inboxes) without overloading them, so ask yourself if the email is valuable and when I last contacted them before sending it.
High-value emails/messages to send customers include
Loyalty programs are an effective way of guaranteeing repeat bookings for your cleaning business because it literally pays to stay!
Loyalty incentives to consider include the following:
To go alongside your new loyalty program, consider launching a referral program to incentivize existing clients to bring in new leads for your cleaning business.
Another great way to guarantee repeat customers is to sell your laundry services in packages.
Packages give you the benefit of increased revenue upfront and the guarantee of future bookings. Selling your laundry services in packages is also a great way to offer customers better value on repeat bookings, as you can set up discounted offers, e.g., book five services and save 20%.
Tip: To make tracking credits easy for your business and clients, use online booking software that supports packages like MarketBox.
Finally, if you want your customers to book with you again, it’s essential to make them feel valued. After the appointment, a simple thank you email or text is a great way to show them you appreciate their business. It also gives them an opportunity to provide feedback that can help you improve their next service.
While there’s no surefire way to guarantee repeat bookings, home laundry businesses can take plenty of steps to increase customer loyalty and encourage repeat business.
If you focus on making the customer feel valued by offering excellent customer service and rewarding them for their business through loyalty programs, special offers, and personalized messages, you’ll be well on your way to generating a list of loyal regulars!
If you’re interested in laundry service software for your business, book a call with one of our experts to learn more about MarketBox.
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