98% of consumers read a review before buying from a company. For mobile laundry businesses, reputation is everything, and a 5* review can be the difference between a new client and a lost opportunity.
Reviews give a mobile laundry business credibility and are an excellent piece of social proof, “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”
If that official definition was a little too jargony, essentially, it means if a potential customer sees that other people are receiving great service, they’ll also want to book with the same company.
For local childcare businesses, reviews significantly impact local SEO ranking, meaning the more reviews you have, the higher you rank on Google. They’re also crucial for capturing potential customers like me, who will filter searches by 4* and above at any opportunity!
So now we know how important client reviews are for your mobile laundry business, let’s dive into how to get them.
Collecting reviews for your in-home laundry business is easier than you think. A recent consumer study by Brightlocal found that 76% of people asked to leave reviews go on to do so. So, if you want to boost your Google reviews, all you have to do is ask!
But when’s the right time to ask?
There’s no point asking a client to leave a review before you’ve finished the laundry services. But leave it too long, and they risk forgetting what a good job you did. Best practice suggests waiting between 7 to 30 days post-appointment before requesting a review. Of course, if the opportunity presents itself earlier, for example, if a client raves about your service immediately after it’s finished, ask if they’d consider posting a review on Google then and there.
When you’re ready to reach out to a client about leaving a review for your mobile laundry business, options include:
To maximize your chances of clients leaving a review for your mobile laundry business, follow these four simple rules.
It is illegal to incentivize Google Reviews in the US and many other countries unless the review clearly states that it was paid for/collected as part of a promotion. But even if you follow the rules and make the appropriate declaration, be very wary of paying for reviews. For many consumers, seeing “collected as part of a promotion” on every review can often be perceived as a little suspicious!
If you’re going to the trouble of collecting client reviews for your mobile laundry business on places like Facebook, Google, etc., it’s a good idea to pull them onto your website too.
Most CMS systems have plugins/scripts that allow you to aggregate reviews from other platforms (i.e., display Google reviews on your website). You can add them manually or use third-party software like EmbedReviews if yours doesn't.
Tip: If you’re adding reviews manually, go for text over screenshots so Google can index them. Reviews are a gold mine for keywords that will help boost your SEO, but if you use pictures, Google won’t be able to detect them!
Add a review Schema to your website’s code to take things further. Schema App has an article with more information on how to do it. But, if you don’t fancy tackling the task yourself, you can hire a freelancer via sites like Upwork.
There are many options for collecting client reviews for your mobile laundry business, and it might take some trial and error to determine which works best for your customers. The good news is it’s free to ask. And as we discovered, sometimes asking is all it takes!
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