If you’re looking for marketing ideas for your mobile swim school, you’ve come to the right place. Here are 7 ways to market your business and the tips and tricks to streamlining your marketing process that will save time, money, and resources for your swim school.
Google Business Profiles are an often overlooked marketing channel. Most businesses have one, but few have optimized profiles that are helping to boost local SEO.
For mobile swim schools, an optimized Google Business Profile is an effective way to attract potential customers without paying for Google Ads. They’re a hotbed of keywords that help put your business in front of potential customers, and unlike website SEO, optimizing your Business Profile takes just a few minutes and has near-instant results.
Steps to take include
For more ways to boost the power of your Google Business Profile, check out this article on 10 ways to optimize your profile to rank higher in SERPs.
Your current customers are one of your most powerful marketing tools. A recent study found that 93% of participants said friends and family were their most trusted source of service recommendations and reviews.
There are many ways to encourage word-of-mouth marketing that will help increase sales for your mobile swim school. These include:
Launching a referral program is one of the best ways to encourage word-of-mouth marketing for your mobile swim school. 83% of customers are willing to refer after a positive experience, yet only 29% actually do — unless they’re prompted.
There are multiple incentives you could consider, and depending on your aim, several events that would trigger the reward. For example
If you have a strong email marketing process, you might even consider rewards for each new email subscriber your customer brings in.
Another effective marketing idea for your mobile swim school is to optimize (and overhaul, if necessary) your website. Or, if you fall under the 1 in 4 small businesses that don’t have a website, create and then optimize your website!
We go over ways to increase organic website traffic in more detail in this article. But some initial steps to take include
According to a report by Hubspot, email marketing has the highest return on investment for small businesses. If you’re looking for marketing ideas for your mobile swim school, don’t overlook the humble email.
Here are 3 ways to boost your email marketing efforts
To learn more about the advantages of email marketing, check out this article.
If you have the budget, running a paid ad campaign on either Google or social media can be an effective way to market your mobile swim school. Just be wary of relying on them too much to drive traffic to your website — organic traffic is always best.
When running a paid ad campaign, it’s important to set parameters and target specific demographics, areas, etc., to ensure you’re not paying to display ads to people who aren’t the right fit for your business (or in the right location!).
Both Google and Facebook make setting up and managing ad campaigns easy. But if you want more information on creating targeted local Facebook Ads, we’ve got a step-by-step guide here.
Another effective marketing idea for mobile swim schools is to create introductory offers. This marketing strategy works best with other tips on this list to convert leads into customers once you’ve got them on your website or signed up for your mailing list.
Lastly, for mobile swim schools, it’s important not to ignore physical marketing channels such as
Effective marketing can be time-consuming, but there are plenty of ways you can automate the process to make things easier on your team. Consider the following
If you enjoyed this article, you might like this one on the benefits of Swim School Software for mobile swim schools.
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