When people’s automatic reaction to finding just about anything now is to head to Google, not having a website is not an option. Here are seven reasons every non-medical home care agency needs a website.
As soon as you have an online presence, you’re opening up new possibilities for your non-medical home care agency. A website enables people to discover your business and is an excellent tool for attracting and converting leads (or potential clients).
Your website will be full of keywords relating to your caregiving agency and its services, which means when someone searches those terms, your website will appear in the search results. For non-medical home care agencies operating at a local level, keywords relating to your location, e.g., carer services in Seattle, will help you show up in local searches too.
Additionally, if you offer gated content on your website (like this), you can also use your site to capture contact information you can then feed into your email marketing sequence to convert leads into customers.
In an ideal world, you wouldn’t have to pay to advertise your caregiving agency because it would advertise itself. Having a website helps make this possible, and can drastically reduce your advertising costs.
Your website is a hub of information about your home care business and an excellent source of organic traffic. Organic should always be your non-medical home care agency’s primary traffic source because it’s free and isn’t affected by ever-changing ad policies. To boost your website’s organic traffic, you need to apply search engine optimization (or SEO) best practices.
Related: How to Increase Organic Website Traffic for In-Home Service Businesses
70% of customers want to book service appointments online. But regardless of whether you have online booking options or not (you really should!), having a website makes it easier for clients to book with your business because they can find the information they need in one place.
This information includes
Your website is an extension of your customer service team that saves the real people answering the phone and email hours on customer service-related inquiries. Why? Because a website allows you to create pages that answer clients' (or potential clients) most commonly asked questions.
Every non-medical home care agency’s website should have the following pages/information
If you had a choice between business A with no online presence, bar a neglected Google Business Profile, or business B, with a fully built-out website full of glowing customer reviews, information on services, pricing, service areas, hours of operation, and an online booking option that lets you schedule your own appointment at a time that suits you, which would you pick?
Creating a website for your care agency makes it look more professional (and like a legitimate business that isn’t going to scam clients out of their money!). DIY website builders like Wix and Squarespace make it easy to create a professional looking website without spending a fortune on developers. If you don’t want to start from scratch you can also personalized one of their existing templates.
98% of consumers read a review before buying from a company. In addition to your Google Business Profile, a company website is a great place to display customer reviews and testimonials for your non-medical home care agency.
Reviews give a business credibility and are a form of “social proof,” a psychological phenomenon that essentially means if someone sees that others are buying and loving your services, they’ll want to buy from you, too, so they don’t miss out.
Consider your website another way to capture more sales, and sprinkle customer reviews throughout your site so as a potential customer browses through your service pages, they continually see how much your clients love them.
Related: How to collect client reviews for your small business & why you need to
It’s not just new and potential clients who will benefit from your website; it also makes life easier for your existing clients. Having a website makes it easier for your current clients to find your business again and, in turn, rebook, becoming repeat customers (the best kind of customer!).
We’ve only just scratched the surface of the many benefits creating a website can offer your home care business. But hopefully, you can see the value a website provides and now know that you don’t need a big budget or expert coding skills to create one! Using the customizable templates and drag-and-drop elements from a DIY website builder, you can build the perfect website for your business quickly and easily.
Check out the MarketBox blog and free resource center for more tips on building a successful service business.
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