TLDR: Free SEO tools
An SEO (Search Engine Optimization) tool is a software or online service that assists in optimizing websites for search engines. The tools provide a wide range of functionalities and data that help improve a website’s visibility in search engine results (SERPs), increase organic traffic, and enhance overall performance. They’re a valuable resource that can be used by anyone, from SEO professionals and digital marketers to business owners looking to upgrade their websites.
Common functionality includes:
What: An online tool
Use it to: Gain valuable insights into your site’s performance in Google search results, monitor and resolve issues, and submit sitemaps for indexing.
What: An online tool
Use it to: Get in-depth website traffic analysis, track user behavior and conversions, and access other data for your SEO strategy.
What: An online tool
Use it to: Identify relevant keywords for your site’s content (including blogs) and access data on search volume, competition, and keyword suggestions.
What: An online tool
Use it to: Explore trending topics and search queries to understand your target audience’s interests so you can create content accordingly.
What: A WordPress plugin
Use it to: Get on-page optimization suggestions such as keyword optimization, meta tags, readability analysis, and XML sitemap generation. (Useful for blogs)
What: An online tool
Use it to: Get all the information you would from Google Search Console, but for Bing search results. (Yes, people do still use it apparently!)
What: A browser extension
Use it to: Unlock instant SEO metrics for any webpage, including domain authority, page authority, and keyword analysis.
What: A Chrome extension
Use it to: Get keyword suggestions, search volume, and SEO difficulty data.
What: A Chrome extension
Use it to: Get a comprehensive analysis of SERPs, including metrics like page rank, backlinks, and social shares.
What: A desktop tool
Use it to: Crawl your website and unlock insights into broken links, duplicate content, and other technical SEO issues.
What: An online tool
Use it to: Analyze your site’s loading speed and get recommendations for optimization to improve user experience and search engine rankings.
What: An online tool
Use it to: Generate a list of questions and search queries related to your keyword to discover new content ideas and optimize for long-tail keywords. (Limited searches per month on the free plan.)
What: An online tool
Use it to: Analyze the performance of web pages on both desktop and mobile devices and get suggestions on how to improve page speed.
What: An online tool
Use it to: Manage your business listing on Google, respond to reviews, and update business information, e.g., opening hours and contact details. (Essential for local SEO)
What: A paid SEO tool with a limited free version
Use it to: Conduct keyword research, track rankings, perform site audits, and analyze competitors.
What: An online tool
Use it to: Access a suite of SEO tools, including backlink analysis, keyword research, content exploration, rank tracking, and site auditing.
How much: from $99/month
What: An online tool
Use it to: Access a range of SEO features, including keyword research, competitive analysis, rank tracking, site audits, content optimization, and social media management.
How much: from $119.95/month
What: An online tool
Use it to: Access Moz’s proprietary metrics like Domain Authority and Spam Score, as well as do keyword research, link building, site audits, rank tracking, and on-page optimization.
How much: from $99/month
What: An online tool
Use it to: Understand your link profile, identify link-building opportunities, and track competitor backlinks.
How much: from $49.99/month
What: An online tool
Use it to: Do keyword research, rank tracking, competitor analysis, and site audits, and access a content marketing toolkit and backlink analysis tools.
How much: from $69/month
What: An enterprise-level SEO platform
Use it to: Do keyword research, content optimization, rank tracking, site auditing, and competitor analysis.
How much: Price on request
What: An online SEO platform
Use it to: Access a comprehensive suite of SEO tools, including keyword research, link building, rank tracking, competitor analysis, and site auditing.
How much: from $39/month
What: An online tool
Use it to: Carry out competitor analysis, keyword research, rank tracking, and PPC analysis to help you optimize your SEO and advertising strategies.
How much: from $39/month
What: SEO software
Use it to: Access backlink analysis, rank tracking, content optimization tools, social visibility analysis, and competitor research.
How much: from $129.99/month
What: An SEO toolkit
Use it to: Do keyword research, rank tracking, site auditing, and link building.
How much: from $299/month (free version available with limited features)
What: A web crawling tool
Use it to: Identify technical SEO issues, crawl errors, and broken links, and identify other optimization opportunities.
How much: Price on request
What: SEO software
Use it to: Access comprehensive SEO data, including keyword research, visibility, analysis, rank tracking, and competitor monitoring.
How much: from €99/month
What: A WordPress plugin
Use it to: Access the premium version of Yoast SEO, including additional SEO features like internal linking suggestions, content insights, and advanced redirect management.
How much: $99/year
What: An online tool for local SEO
Use it to: Manage business listings, monitor reviews, and track local search rankings.
How much: from $14/month
What: An online tool
Use it to: Do advanced backlink analysis, competitive link research, and access penalty recovery tools and link detox features.
How much: from $599/month
Learn how to handle customer complaints in your med spa
Read StoryFind how to stop clients canceling medical appointments in your healthcare practice
Read StoryDiscover the features to look for and the factors to consider when comparing EHR software
Read Story