If you’re ready to start taking on more clients in your appliance repair business (or find your first one), this article is for you. We’re going to look at six (mostly free) ways to market your business and cover how to streamline your marketing strategies to achieve better results while saving both time and money.
Google Business Profiles are invaluable for ranking in local search results but are often overlooked as a marketing channel.
For appliance repair businesses, an optimized Google Business Profile is an effective way to attract potential customers without paying for Google Ads. Your business profile is a hotbed of keywords that help put your business in front of potential customers, and unlike website SEO, optimizing your Business Profile takes just a few minutes and has near-instant results.
Steps to take include
For more ways to boost the power of your Google Business Profile, check out this article on ten ways to optimize your profile to rank higher in SERPs.
Your current customers are one of your most powerful marketing tools, so it’s time to learn how to leverage them.
A recent study found that 93% of participants said friends and family were their most trusted source of service recommendations and reviews. You can incentivize them to spread the word about your appliance repair business by launching a referral program.
There are multiple incentives you could consider, and depending on your aim, several events that would trigger the reward. For example
In addition to launching a referral program, be proactive about collecting client reviews. 83% of customers are willing to refer after a positive experience, yet only 29% do — unless prompted. Send review requests in your appointment follow-up emails or reach out to long-time customers and ask if they’d be willing to leave you a review. Explain that it helps your business and always include a link to your chosen review site to make it as easy as possible for them.
Tip: If you already have many Google or Facebook reviews, consider using a review aggregator like embedsocial to pull these reviews onto your website.
Another effective marketing idea for your appliance repair business is to optimize (and overhaul, if necessary) your website. Or, if you fall under the 1 in 4 small businesses that don’t have a website, create and then optimize your website!
Here are five ways to increase organic traffic to your website:
If you have the budget, paid ads can be an effective way to market your appliance repair business. Just remember to set parameters and target specific demographics, areas, etc., to ensure you’re not paying to display ads to people who aren’t the right fit for your business (or in the right location!).
Before you launch your ads, check if your town/city/neighborhood has a community Facebook group, as these are great places to advertise for free first.
Introductory offers are another effective marketing idea for appliance repair businesses. For best results, combine this marketing tactic with others on this list to increase conversions.
Lastly, physical marketing channels can be effective, particularly for appliance repair businesses. Consider the following
Effective marketing can be time-consuming, but there are plenty of ways to automate the process to make things easier on your team. Consider the following
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