Gift cards have long been a go-to marketing tactic to increase sales, particularly within the health and wellness industry, because their impact is twofold.
With that in mind, if you want to increase sales in your med spa, here are 14 gift card and promo code strategies to consider.
Limited-time promotional gift card offers create a sense of urgency and encourage immediate purchases, making them effective ways to increase sales quickly. Consider offering an incremental promotion to incentivize higher-value purchases too, e.g.
Bundling gift cards or promotional discounts with specific products or services is another effective way for med spas to increase sales. Consider combining these offers with packages of appointments to encourage repeat visits while you’re at it.
Examples include
If your medical spa has a loyalty program, gift cards are an easy way to pass on rewards to customers after they hit the specified milestone, e.g., ten visits or $X amount spent in a year.
If your med spa doesn’t have a loyalty program, now’s the time to start one. More than 60% of Millennial and Gen Z consumers won’t commit to a brand that doesn’t offer loyalty benefits. Considering these generations are some of the most prominent advocates for self-care (not to mention big consumers of medical cosmetic procedures), it would be wise to do everything you can to attract and retain their business.
If you’re finding that gift card sales have been slow, consider incentivizing employees to promote them by offering rewards and bonuses for reaching sales goals. Rewards could be anything from a one-off PTO day to free treatments or a gift card to their favorite restaurant.
Gift certificate sales peak around the holidays because they make a great last-minute gift and are perfect for the difficult-to-buy-for person on your list. Med spas can capitalize on this increased interest by running seasonal promotions and repackaging gift cards in holiday themes.
Examples of seasonal promotions include
Email marketing is up to 40 times more effective than social media. Utilize your med spa’s email list to send targeted campaigns promoting your gift cards to increase sales.
Additionally, consider sending clients an end-of-year promo code for their most-booked service to reward their loyalty and encourage repeat bookings. (You could also send the code on the client’s birthday or anniversary of their first visit if December is a particularly busy time for your med spa.)
Even though email has a higher ROI, if your med spa has an Instagram, Facebook, or TikTok page, don’t forget to advertise your gift certificates or limited-time promo codes there, too.
Tip: Use different codes for social media vs. email to track the attribution to determine which channel is most effective for your business.
If you have a physical clinic (rather than just offering in-home med spa services), consider creating an eye-catching display for your gift cards near the front desk and place signs advertising them in the waiting room so your clients can see them.
Another effective way to increase sales for your med spa (while simultaneously boosting your social media following) is to run contests and giveaways where clients can enter to win gift cards. This tactic not only increases engagement and boosts awareness about your gift cards but, as we covered earlier, can lead to additional spending at your medical spa, too.
Offering virtual gift cards enables you to capture sales from people who can’t come into your med spa in person (e.g., out-of-town relatives) and anyone shopping last minute who doesn’t have the time to drop by.
As an added benefit, you’ll also get the recipient's contact information, enabling you to send targeted promotional emails later.
If you’re not confident in your graphic design skills, Canva has some great free templates you can customize with your spa’s branding.
If January is particularly slow for your med spa, or sales drop during August, launch special redemption offers to encourage customers to book during that time. For example, you could offer a free gift when clients redeem their gift card in full during the month or special discounts on select services to incentivize sales.
If you want to increase sales from first-time clients in your med spa, consider launching an introductory offer or promotional code. Introductory offers are effective because they reduce the financial commitment for first-time clients and are especially effective if your medical spa doesn’t have many reviews that speak to the quality of your services.
Introductory offers could include:
Whichever marketing tactic you choose, remember to track the success of your gift card promotions to understand what works best for your customer base and adjust your strategy accordingly.
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