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6 Healthcare Business Goals to Set in 2024 (+ Free SMART Goals Template)

6 Healthcare Business Goals to Set in 2024 (+ Free SMART Goals Template)

Although the new year has traditionally been the time to set new goals and resolutions, the reality is you can set business goals for your healthcare organization at any time. Regardless of whether you’re reading this in January, June, or December, there’s no better time to start planning and setting goals that will drive growth and improve efficiency in your healthcare business. 

If you’re in need of some goal inspiration (goalspiration?), here are six goals every healthcare business should set. Think of them as a starting point for your 2024 goal list. To make this article even more useful, we’ve included bonus tips for achieving your goals and a free SMART goals template that will help you set realistic, achievable goals and track progress along the way. 

2024 goal examples

  1. Boost brand awareness & increase your business's online presence
  2. Optimize the client experience
  3. Streamline business processes with automations
  4. Expand/diversify your company's offerings
  5. Improve company culture
  6. Reevaluate your budget & cut unnecessary expenses
  7. *BONUS* - Free SMART Goals Template

1. Boost brand awareness & increase your business’s online presence 

4.95 billion people have access to the internet (and counting), so boosting your healthcare business’s brand awareness goes hand in hand with increasing your online presence. Business goals that can help with this include: 

  • SEO optimizing your website
  • Running paid ad campaigns on Google or Social Media 
  • Setting up a referral program to attract new clients using your most powerful resource, existing clients
  • Setting up profiles on social media platforms used by your target market 
  • Engaging with your clients on social media 
  • Creating an email nurture sequence to reengage clients and convert leads

2. Optimize the client experience 

“Good client experience” essentially means being easy to transact with (online or in person) and offering clear value to clients at every stage of their buying journey. It’s also often the difference between a one-time buyer and a repeat client, so optimizing the client experience is essential. 

Short-term business goals that will help you optimize your client experience include 

  • Reducing response times — Work on shortening the time it takes to respond to client inquiries, booking requests, product questions/complaints, etc. 
  • Introducing online booking/eCommerce options (if applicable) — 77% of clients want to book and manage service appointments online, and 59% of consumers prefer to buy physical products online. For a better client experience, make it easy for clients to transact with you online or risk losing them to competitors who already have. 
  • Integrate digital payment processing into your online booking process — For healthcare businesses, especially those offering in-home or mobile appointments, digital payment processing will save you a lot of headaches. You eliminate the need to chase invoices while simultaneously making the buying process simpler and more secure for your clients and the service providers who would otherwise have to deal with it. 

3. Streamline business processes with automations 

It’s no secret that the healthcare industry is overstretched, and it’s highly likely that your team is working harder than necessary trying to operate a business with suboptimal operating processes. 

Whether you’re handling payroll manually, taking bookings or orders over the phone (or worse, via a submission form that doesn’t give immediate responses), scheduling service providers by consulting multiple spreadsheets and lists, or manually processing payments and sending invoices, there’s an automation to handle it.

Automating recurring admin processes frees up time for your team (up to 32 hours a month), improves client experience (see goal 2), and makes scaling your business easier. Alternatively, if your goal is just to have a better work/life balance, automations can help with that, too. 

To avoid running 15 different software and spending your newly acquired free time monitoring them all, look for a business automation software that provides an all-in-one solution. For healthcare businesses offering in-home and mobile appointments, there’s MarketBox.

Book a call with the team today to learn more about how MarketBox can help automate your home healthcare business. 

4. Expand/diversify your healthcare services 

One of the biggest challenges healthcare businesses face is staying current in this rapidly evolving market. Client demands are changing, and patients are pushing for more flexibility than ever before. 

A yearly goal healthcare businesses should set is to examine current offerings (both what you offer and how you offer it) and see how it fits with the current industry trends. For example, in the past three years, there’s been a significant uptake in clients looking for telehealth or in-home healthcare appointments, so expanding into home health services might be the next sensible move for your business. 

5. Improve company culture 

Often business goals are centered around the bottom line — increase sales, reduce overheads, grow profits, etc. What’s often overlooked are cultural goals. 

For healthcare businesses, setting a goal to improve company culture could have far-reaching consequences. But if you’re familiar with the idea of SMART goals, you’ll know that “improve company culture” isn’t particularly specific. So here are some ideas of smaller business goals to set that will, in turn, help improve company culture. 

  • Check-in with employees monthly 
  • Collect and action feedback from employees quickly and efficiently
  • Implement new well-being strategies to prevent burnout and improve morale 
  • Reduce staff turnover by creating a positive work environment, offering competitive wages, and recognizing employee achievements


6. Reevaluate your budget & cut unnecessary expenses   

While growing sales is a good way to bring in more money, you’re missing out on an easy opportunity to save money if you never evaluate your business outgoings. But before you start slashing business expenses, be mindful of the impact any changes could have on the quality of your product or service. 

A safe bet is to examine the software you use to operate your business. Set a short-term business goal to audit all your subscriptions and ensure you’re not paying for overlapping software, e.g., a separate payment processor, because you didn’t realize your booking software had an integrated payments feature. If you’re running multiple software, now is a good opportunity to see if there’s an all-in-one option on the market that could replace some of your individual software and save you both time and money. 

On the flip side, if you’re not using software to operate your business, are you spending more than you need to doing things manually or missing out on opportunities due to inefficiency?

Rather than overwhelming yourself with a long list of business goals, you’ll never have time to implement, start with a short list of the ones that will have the most significant impact and add more as you check them off. Break each goal into actionable steps, give yourself a timeline, and check in on progress regularly. For more information on setting realistic goals for your healthcare business, check out our article on SMART Goals. And if you got this far and all you wanted was the free business goals template, here it is!

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