Best Lead Generation Tools for Service Businesses

1. Hotjar

What: Hotjar helps service businesses generate leads by analyzing user behavior and collecting feedback to optimize the customer journey and increase conversions. Features include heatmaps, feedback widgets, session recording, and surveys. Heatmaps, for example, help service businesses see what buttons get the most clicks, the depth of scrolling a page, elements with the highest engagement, and other insights. This data can then be used to optimize the website to reduce bounce rates and improve other metrics.

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How much: Paid plans start from $39usd/month. There is also a free plan that tracks up to 35 sessions a day which might work for smaller businesses with less website traffic.

2. Sumo

What: Sumo is one of the best lead generation tools for service businesses that need help collecting email addresses. It helps to increase customer engagement through precise targeting rules and integrates with CRM and email marketing software, allowing you to transfer leads in real-time.

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How much: The free plan handles 10,000 emails a month. For businesses needing more capacity or advanced testing features, the paid plan is $39/month.

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3. Marketo

What: ‍Marketo is one of the most well-known lead generation tools for service businesses. Owned by Adobe, this SaaS marketing automation platform aims to assist companies in automating and measuring marketing interaction, tasks, and workflows.

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How much: Marketo offers several packages, with pricing available on request.

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4. Picreel

What: Picreel is another excellent lead generation tool focusing on exit-intent technology. The tool allows service businesses to build and show exit-intent popups and overlays to website visitors, with the goal of capturing information from leads about to leave the page.

Picreel has over 100 popup templates to choose from and uses AI for better analytics, reporting, and A/B testing. It also integrates with CRMs, content management systems, and other marketing software allowing service businesses to transfer leads quickly and efficiently.

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How much: Prices start at $49.97 a month

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5. Zendesk Sell

What: Zendesk Sell is a sales CRM that lets service businesses organize leads, tasks, and sales, and boost team productivity, customer experiences, and pipeline visibility. Features include email integrations, pipeline analysis, and revenue forecasting. Users can set up automated email nurturing campaigns within the CRM, find duplicate contacts, and update profiles, with other options for programmed lead distribution and lead scoring.

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How much: Plans start at $19/user/month

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6. OptinMonster

What: OptinMonster is one of the best tools for service businesses looking to generate leads, prevent lost sales, and increase conversions. The tool lets businesses create popups, floating bars, scroll boxes, gamified wheels, and other functionality to collect email addresses from website visitors. With more than 100 templates to choose from, and the ability to design from scratch, service businesses can customize solutions to suit their needs.

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How much: Prices start from $16, but OptinMonster regularly runs limited-time deals so if you're considering signing up, it's worth joining their mailing list to get notified of sales.

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7. Qualaroo

What: Qualaroo is a feedback collection solution that helps service businesses survey users' experiences and learn what visitors like. The tool collects data and implements AI to determine sentiments, automate feedback mining, and trigger the needed response. For instance, it can transfer negative replies to customer support specialists to handle the complaints.

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How much: Plans start at $99/month