If you’re looking for marketing ideas for your pest control company, you’ve come to the right place. Here are 7 ways to market your business and the tips and tricks to streamlining your marketing process that will save time, money, and resources for your pest control company.
Google Business Profiles are an often overlooked marketing channel. Most businesses have one, but few have optimized profiles that are helping to boost local SEO.
For pest control businesses, an optimized Google Business Profile is an effective way to attract potential customers without paying for Google Ads. They’re a hotbed of keywords that help put your business in front of potential customers, and unlike website SEO, optimizing your Business Profile takes just a few minutes and has near-instant results.
Steps to take include
For more ways to boost the power of your Google Business Profile, check out this article on 10 ways to optimize your profile to rank higher in SERPs.
Your current customers are one of your most powerful marketing tools. A recent study found that 93% of participants said friends and family were their most trusted source of service recommendations and reviews.
With that in mind, display customer testimonials and reviews on your website and be proactive about collecting reviews across your Google listing, social media pages, etc. Send review requests in your appointment follow-up messages and include a link to the place you’d like customers to leave their rating.
If you already have many Google or Facebook reviews, consider using a review aggregator like embedsocial to pull these reviews onto your website to boost credibility.
Launching a referral program is one of the best ways to encourage word-of-mouth marketing for your pest control company. 83% of customers are willing to refer after a positive experience, yet only 29% actually do — unless they’re prompted.
There are multiple incentives you could consider, and depending on your aim, several events that would trigger the reward. For example
If you have a strong email marketing process, you might even consider rewards for each new email subscriber your customer brings in.
Another effective marketing idea for your pest control company is to optimize (and overhaul, if necessary) your website. Or, if you fall under the 1 in 4 small businesses that don’t have a website, create and then optimize your website!
We go over ways to increase organic website traffic here, but some initial steps to take include
According to a report by Hubspot, email marketing has the highest return on investment for small businesses. If you’re looking for marketing ideas for your pest control company, don’t overlook the humble email.
Here are 3 ways to boost your email marketing efforts
If you have the budget, running a paid ad campaign on either Google or social media can be an effective way to market your pest control company. Just be wary of relying on them too much to drive traffic to your website — organic traffic is always best.
When running a paid ad campaign, it’s important to set parameters and target specific demographics, areas, etc., to ensure you’re not paying to display ads to people who aren’t the right fit for your business (or in the right location!).
Another effective marketing idea for pest control businesses is to create introductory offers. This marketing strategy works best with other tips on this list to convert leads into customers once you’ve got them on your website or signed up for your mailing list.
Lastly, for pest control businesses, it’s important not to ignore physical marketing channels such as
Effective marketing can be time-consuming, but there are plenty of ways you can automate the process to make things easier on your team. Consider the following
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