If you’ve just started your energy audit business and are looking to attract clients or are ready to expand, this guide will help you increase sales and grow your business.
The most effective way to increase sales for your energy audit company is to increase brand awareness amongst your target audience. Unless you’re a large business operating across multiple towns/cities, you should focus on improving your business’s visibility locally.
If you’re trying to attract net new clients to your energy audit business, SEO optimizing your website is a free way to advertise your business. An SEO-optimized website ranks higher in searches such as “home energy assessments services near me.” We cover 8 ways to increase organic website traffic in our blog post here, but in short, you want to focus on
In addition to improving your website, look at optimizing your Google Business Profile to improve your local search ranking and spend time growing your social media presence if you’re clients are active on those platforms.
Don’t forget the physical marketing tactics too. If you have the budget, flyering neighborhoods or paying for advertising on local billboards or in DIY stores can be effective ways to increase brand awareness too.
One factor that might be stopping you from increasing sales in your energy audit business is your prices. If you’re charging significantly more than competitors, it will be harder to attract clients, especially in the beginning when you don’t have reviews to justify them.
More than 70% of customers want to book online, and 83% prefer online payments, so if you want to increase sales, accommodating these preferences is the way to go. Introducing online booking options for your energy audit will help you capture more sales and simultaneously reduce the scheduling headaches that accompany organizing in-home appointments.
Look for appointment scheduling software like MarketBox that is specifically designed for businesses offering in-home and mobile services so it has the scheduling capabilities to handle mobile appointments.
Another way to increase sales in your energy audit business is to build strong client relationships. Building connections with your client base will reduce turnover and encourage repeat business and word-of-mouth referrals.
Take a personalized approach to client communications, request client feedback, and make it easy for them to contact you with questions and/or concerns so you can address them before they become a major issue.
The last tip for increasing sales in your energy audit company is to launch a referral program.
People are 90% more likely to trust and book with a company that a friend or family member recommends. Launching a referral program encourages this kind of recommendation by incentivizing existing customers to spread the word through discounts on future services. You can use referral marketing tools to quickly launch your new referral program, or if you don’t want to run another tool, you could create personalized promo codes for customers to share with friends.
Increasing sales for your energy audit business is a mixture of marketing efforts, customer service, and pricing. If you can continuously improve all three areas, you’ll be well on your way to growing your business.
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